Creativity in photography

How to systematically generate new ideas at the push of a button

• Systematically hunt for ideas using brainstorming, idea ping-pong, mind mapping, brainwriting and other creative methods
• Creativity techniques for more creative output: Learn to combine, reverse, eliminate, exaggerate and many other techniques
• With numerous sample images and interviews with international and renowned photographers

Finding ideas can happen casually and by chance, for example while showering or jogging - but as a photographer and therefore a professional creative, you can't rely on that. In this book, Creative Director Lutz Lungershausen explains how you can approach the matter in a targeted and systematic way using creative methods and techniques.

It begins with the briefing or the first impulse and shows step-by-step what is helpful and necessary to generate new ideas. This even includes rules that ensure a productive and fluid creative process. There are also tips on how to ask the right questions and how to deal with "creativity killers".

The author explains reliably effective creativity methods in detail and with numerous examples. And he presents ten of the most productive creativity techniques: by changing perspectives, reversing, combining and replacing, you can inspire yourself to come up with truly extraordinary motifs. Finally, you will learn how to select and develop the right ones from the many ideas generated in this way.

Numerous sample images as well as interviews with successful photographers perfectly round off this unique textbook and ensure that in the future you will be creative at the touch of a button and be able to create extraordinary photos.

From the content

• quality of discovery curiosity
• creative process
• idea killer
• creative methods
• creative techniques
• image parameters
• genres
• Interviews and Statements

About the author

Lutz Lungershausen is the creative director of a 50-person advertising agency in Kiel. He also writes specialist articles, gives lectures, leads creative workshops and systematically generates ideas every second. While you were reading about him, you had 15 new ones.

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